home/categories/ecommerce-development/deanpeters-product-manager-skills-skills-positioning-workshop-skill-md
ecommerce-developmentdevelopment
positioning-workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
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deanpeters
Updated 3/9/2026
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quick start
Installation and usage
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
Installation
$ install --globalskills.sh
Usage
Once installed, you can use this skill by running the following command in your terminal:
skills use positioning-workshop